Smith products are targeted at a young, trendy and fashionable generation, who feel part of a tribe while maintaining a strong sense of identity, thus mirroring on one side the world they are living in, and on the other the sports they practise.
Smith Optics is now recognised as one of the world leaders in the production of ski goggles and helmets, optical frames and sunglasses.
The production of every Smith Optics product reflects the characteristics of high technology, protection and fashion. In particular, Smith Optics has developed two large product families: the sports-oriented one, which is linked to the technical practice of a sport such as snowboarding, surfing, free-style, free-ride, and downhill skiing; and the fashion-oriented one, which exploits the image of the sports world to represent a lifestyle linked to extreme sports.
New collection Smith
SMITH unveils its new sunglasses and optical frames for next season: dedicated to fans of the coolest, most original looks, the new models have all the credentials to become next season's cult accessories, with their unmistakable style and innovative design.
An assertive personality for the new INTERSECTION 9 sunglasses in metal and acetate, and for the injection-moulded AMIGO model. Both flaunt a drop shape with double bridge which is perfect for some serious sport, or just for serious posing about town. The temples are personalized with a logo-plate, underlined by original graphic stripes for the INTERSECTION 9 model and clearly visible against cool colours on the AMIGO model.
“Urban” vibes from the acetate BREAKBEAT model, a perfect fusion of contemporary looks and Eighties style, and CAMEO, which sports soft, rounded styling. The former features original graphic effects that lend added interest to temples, while the latter is personalized with the Smith signature on profiles, matching the glam colourways.
Inspiration is clearly filched from fashion for the PALACE and STORYBOOK models: oval designs and oversize volumes, wrap profiles and an “easy-glamour” mood give the models their extraordinary allure. Injection-moulded and personalized with a metal logo-plate, the shades come in colours guaranteed to get noticed: metallic effects (PALACE) and glam hues (STORYBOOK).
The new optical frames collection is also sure to turn heads.
Models POSSE and ORIGIN, in acetate, show off rectangular design and bold rims, with striking graphic effects like the SMITH icon emblazoned all-over on ORIGIN and interesting colour juxtapositions for POSSE with a fluorescent logo-plate on temples.
The DECIBEL model in steel and acetate and BOWDEN, in metal and acetate, represent the perfect mix of different materials: these optical models sport rectangular design and temples personalized with a logo insert in carbon fibre.
CHAINMAIL and CLIQUE 2 are the on-trend optical frames for next season: the rectangular design is outlined by a profile in metal (CLIQUE 2) or acetate along the top (CHAINMAIL), while the acetate temples are personalized with the logo emblazoned all-over (CHAINMAIL) or the SMITH signature, clearly visible against striking colours (CLIQUE 2).
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Smith Optics Bootleg ... |
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| price: US$122.42 |
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Smith Optics Reactor ... |
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| price: US$148.22 |
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Smith Optics ... |
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| price: US$135.32 |
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Smith Optics Whisper ... |
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| price: US$135.32 |
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Smith Optics ... |
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| price: US$122.42 |
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Smith Optics ... |
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| price: US$135.32 |
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Click to see more New Arrival....................................................................
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